Email Clients Tutorials
Email Marketing TutorialWhy Consider Email Marketing?
This tutorial examines the main reasons for which you should seriously consider email marketing in addition to your existing marketing strategies. The cost-effectiveness of email marketing, the massive distribution potential of the medium, and the real-time availability of the communication channel are just some of the compelling advantages of marketing your goods and services by email.
Why Consider Email Marketing?
Massive User Base — With an ever-growing base of email users worldwide, email itself is a good channel to market your products and services. Most recipients of legitimate email marketing material are actually opt-in subscribers: well targeted email marketing is welcome by its opt-in subscribers. The ease with which you can opt out of email marketing campaigns minimizes the risk involved in trying it out.
Minimal Distribution Costs — Technically, the cost of blasting a marketing email to 35 subscribers or a few thousands is nearly identical. (Some email marketing tools bill based on number of subscribers, but this is another matter.) Compared with print medium, there is no question that email marketing brings more conversion per dollar than print marketing. While printed material may currently work well with your organization, the relative low cost of email marketing makes it worth your attention.
Real Time Marketing — Unlike printed communications, email marketing benefits from "immediate availability." Email makes breaking news, last minute changes or surprise announcement; no files to send your printer, no lengthy proofing process, no printing or drying time, and no postal shipping delays. Once you have an email marketing system in place, and a marketing piece ready, sending out your newsletter/announcement only takes a few minutes, reaching a potentially massive subscriber base.
Why Avoid Email Marketing?
Likewise, email marketing may not always be the best marketing channel for your business: if only a measurably small proportion of your prospects uses the Internet, traditional print medium marketing (like brochures and flyers) might be best suited.
Keep email marketing as a possible future strategy, though: every day brings thousands of new Internet users to the rank of prospects. Email and website marketing progressively replaces traditional marketing tactics.