Personalize Email Marketing

The following is true in most aspects of marketing, but takes another dimension in email marketing: personalize. Considering what we just said about respecting your prospects privacy, you should limit yourself to solely requesting the information you need, their email address. But optionally asking for your subscribers name (or first name), in addition to their email address, is not to intrusive. This will allow you, with most professional email marketing software, to personalize your newsletters, and greet your subscribers by their name.

Email Marketing Gets Personal

How personal your email marketing campaign gets depends mainly on the amount and type of information you have about your newsletter subscribers. In many cases, this information will come from a newsletter sign-up page on yours or a third-party's website.

Remember to respect subscribers' privacy: requesting too much, or too private information may keep prospects away from your newsletter.

First Name Friendly

Used judiciously, addressing your subscribers by their own first name goes perhaps further than most attempts at personalizing your email marketing campaign.

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